The festivals are also a boon to Ghana’s economy because they increase tourism. According to The Reporter, the Ghanaian Ministry of Tourism, Arts and Culture (MoTAC) projected that tourism in 2022 could potentially result in $2.3 billion in revenue.
Meanwhile, the recent festivals offered more than just music. Both Afrochella and Black Star Line fest featured panel discussions, screenings and lectures. The former’s theme was “Afrofuturism,” resulting in two weeks of discussions focused on Ghana’s innovation and growth.
Black Star Line Fest’s panels preceded the concert and focused on education, enrichment and cultural diffusion. The discussions were offered as a means of “building bridges between Black people and artists of The Diaspora with The Continent,” according to the festival’s press release.
Chance The Rapper said the festival, which took its name from Marcus Garvey’s steamship company and shipping line, Black Star Line, celebrates Pan-Africanism.
“Ghana is, in a lot of ways, the center for global Blackness and has, over the years, become just this destination for Black folks, not just in the U.S., but in the islands and in the U.K., to spend time and to create relationships,” Chance said, according to The Reporter.